Aprtment Life
Web redesign case study rethinking a hospitality brand’s booking experience.
Client
Type
Year
Problem
Very little ticket revenue was coming through the website, and keyholder subscriptions were low. The site wasn’t doing the job of converting visitors into either.
Iteration
Rebuilt the booking and subscription flow with conversion as the explicit goal, from information architecture down to CTA placement, rather than treating the site as a brochure.
Solution
A redesigned website built around the two things that actually make money for the business, ticket sales and keyholder subscriptions, with a clearer path to both.
Outcome
The new site is being implemented now with those goals built in from the start, rather than bolted on after the fact.
